You’ve got an idea, a business plan, maybe even some financial backers. But in order for your startup to begin gaining traction, followers, and clients, you need more than just a good idea and a fancy logo. You need all of the small details that go into making your company appear legitimate — even if it was only born yesterday.
Luckily, there are ways to help make your startup look and feel professional right from the get-go, even when your financial budget is tight. Here are a few ways to bolster your presence and earn the trust of your soon-to-be clients right away.
- A virtual office rental: Whether you plan to eventually hire employees or operate solo, a virtual office rental can give you the physical space you need to get work done without the need to lease expensive high-rise office suites. Even if it’s only a temporary office space, it’s important to have a designated work zone away from the distractions of home.
- A mailing address: Even in today’s world of digital communication, having a physical mailing address is important to lend credibility to your business. Not only will you need it to send and receive snail mail and packages, you’ll also want to include it on your website and Google listings so that everyone knows you exist in the “real world.” Without an address, you’re going to be invisible in many local Google searches.
- Conference tools: Virtual communication is key to connecting business-to-business these days. You not only need the technology to make secure, quality video conference calls, like high-speed Internet, you also need a physical space in which to do it (preferably one that’s not your bedroom). Virtual offices can also provide on-demand use of conference rooms and offices for meetings on an hourly, daily, or weekly basis, whether they’re for computer or in-person meetings.
When you want to launch a successful startup that lasts, don’t overlook the small details that could make or break your shot at lasting success. Give yourself a professional edge from the start with the physical space and tools you need to effectively work, communicate, and network.
Remember: if you don’t treat your startup like a “real” business, then why would anyone else?
